Clever Brew is a self-initiated branding project for a fictional coffee shop based in Portland, Oregon. Inspired by the fox, known for its cleverness and adaptability, the branding captures a playful yet sophisticated tone. The design features an earthy color palette of rust orange green and warm browns, reflecting Portland’s lush natural environment and grounding the brand in the region's outdoor culture.

The project includes a full design system, encompassing a logo, social media graphics, posters, coffee packaging, signage, and a menu. Each element was crafted to create a cohesive and inviting brand identity that blends the clever, nature-inspired concept with a modern aesthetic. Clever Brew’s branding showcases a seamless integration of creativity and functionality, celebrating the spirit of both the fox and Portland.