Midtown's Cantina Alley is a new-age Mexican restaurant found in the lively Midtown neighborhood in Sacramento, California

A comprehensive redesign project was undertaken to capture the essence of its rustic outdoor bar. Inspired by the unique textures and vibrant atmosphere, these elements were incorporated into the new logo, adding depth and character. The redesign embraces the concept of welcoming restaurant-goers to their personal paradise, emphasizing the inviting and festive spirit of Cantina Alley.

This project included creating a cohesive visual identity through the design of the logo, menus, restaurant sign, to-go box sign, and business collateral, blending tradition with modern aesthetics to truly reflect the soul of the restaurant.